Director of Health Care Provider (HCP) Marketing
Company: Lynch Regenerative Medicine, LLC
Location: Franklin
Posted on: January 17, 2026
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Job Description:
Job Description Director of Health Care Provider (HCP) Marketing
– Lynch Regenerative Medicine, LLC Location: Franklin, TN
(Nashville) About Us Lynch Regenerative Medicine is a leader and
pioneer in regenerative biotherapeutics. Leveraging decades of
experience in the research and clinical application of
platelet-derived growth factor (PDGF), we are combining tomorrow’s
science with nature’s most powerful healing protein to transform
wound care and skin rejuvenation. We founded the company in 2024
and have gotten off to an exceptional start. Since LRM Aesthetics,
Inc., the company’s wholly owned subsidiary, launched ariessence®
pure PDGF, its professional-use topical product designed for use in
aesthetic procedures in 2024, its market acceptance and revenue
growth has been extraordinary. Further positioning LRM for growth,
in early 2025 LRM acquired Regranex®, an FDA-approved product
indicated for the treatment of diabetic foot ulcers from Smith &
Nephew, Inc., as part of its broader regenerative medicine
portfolio. LRM Wound Care, Inc., the company’s wholly owned
subsidiary focused on regenerative therapeutic medicine in wound
care, is planning to relaunch Regranex® Gel in 2026 and is
developing other indications for PDGF-based products. Learn more
about us at https://www.lynchregen.com/ About the Role We are
seeking an exceptional, hands on, experienced Health Care
Provider(HCP) marketing professional to serve as our Director of
HCP Marketing. The Director of HCP Marketing will lead the
development and execution of marketing strategies targeted at
healthcare professionals, provider organizations, and clinical
decision-makers. This role is responsible for driving awareness,
engagement, and adoption of the company’s brands across the
provider ecosystem, blending strategic positioning with tactical
execution. Works very closely with the field sales leadership to
develop strategy and execution along with digital marketing to
ensure consistent messaging in all channels. Key Responsibilities
Develop and refine provider-focused marketing strategies aligned
with business goals, sales priorities, and market dynamics. Craft
compelling value propositions tailored to physicians,
administrators, and clinical stakeholders. Conduct competitive
analysis and market segmentation to identify growth opportunities
and refine targeting. Lead integrated campaigns across email,
webinars, conferences, paid media, and thought leadership.
Collaborate with sales and product teams to create go-to-market
plans for new services, products or partnerships. Manage agency
relationships and oversee creative development for provider-facing
assets. Partner with medical affairs and clinical teams to ensure
accuracy and relevance of messaging. Elevate brand visibility
through strategic PR, earned media, and provider testimonials.
Build relationships with key provider organizations, KOLs, and
industry associations. Support field marketing efforts including
conferences, lunch-and-learns, and regional activations. Align
messaging with clinical workflows, reimbursement models, and
regulatory considerations. Define KPIs to measure campaign
effectiveness, lead quality, and provider engagement.
Qualifications 8–10 years of experience in healthcare marketing,
with a focus on provider audiences. Deep understanding of
healthcare delivery models, clinical workflows, and provider
decision-making. Proven success in B2B healthcare, buy and bill, or
provider services. Strong storytelling and content development
skills, especially for clinical and technical audiences. Experience
with CRM platforms (e.g., Salesforce), marketing automation (e.g.,
Marketo, HubSpot), and analytics tools.
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