Marketing Director

Company: Grand Island Casino Resort
Location: Grand Island
Posted on: August 7, 2022

Job Description:

The Marketing Director will oversee and provide strategic direction to staff in carrying out advertising, promotions, player development, and entertainment for the resort. The position will work with operations to develop effective marketing and advertising programs that support all aspects of the resort including non-gaming amenities. Working closely with the Chief Marketing Officer and Shared Services, they will develop and execute short and long-range advertising and marketing plans to enhance the opportunity for market share and profit growth. The Marketing Director will utilize analytics and reports, industry trends, competition, and demographics to capitalize on marketing opportunities and stay competitive in the industry.Required:

• A Bachelor's degree in Marketing or Business and five (5) years of experience directing a professional marketing department or comparable management experience are required.
• Proven success in areas of advertising, digital marketing, direct mail, social media, budgeting, financial planning, profitability, productivity, and concept of development required.
• Proven experience creating, proofing, and implementing direct marketing programs.

Keywords: Grand Island Casino Resort, Grand Island , Marketing Director, Executive , Grand Island, Nebraska